[Email post from the Atlanta Web Design Group]
"SEO is about getting ranked higher, but the goal is getting more qualified traffic to your website (eg sales if you're an ecommerce site, readers if you're a blogger, etc...). There's no point in getting a higher rank, and more traffic, and bigger bandwidth bills, if it doesn't lead to more sales. The actual metrics that are used in measuring improvements in rankings aren't very clear cut, especially with regards to things like Google’s web search personalization. My main goal in SEO is to make the sites deepest pages easy to access (in as few clicks as possible) from the page with the most traffic, which on most sites is the FrontPage. Also the menu and sitemap are important in achieving that goal. In Google's original page rank paper, The Anatomy of a Large-Scale Hypertextual Web Search Engine, you'll see that they are generally modeling the way a user would surf the web. I think that generally holds true for other search engines as well. Basically make the search engines job easier. For example, they quickly index blog posts because it's easy for them to find your rss feed and then they only have to fetch the newest posts, and the older posts or other deep content gets updated on the next full site crawl. Also having an rss feed for all the newest comments on your blog and a feed for each post as well is the nice thing about wordpress. It kind of makes me wonder if there's some way for a traditional CMS to have some way of showing a search engine what information was changed or added in an article? But I guess that's what the new microformats (and possibly RDFa 1.1* ???) will do?
Sincerely,
Justin Goldberg"
Subscribe to:
Post Comments (Atom)
Posts
1 comment:
I liked your first points in your points Gary. I think that we concentrate so much on rankings within SEO, that we forget sometimes the original point in why we're doing it. Whether that be sales, exposure, or pure traffic, we need to know who our target audience, and what that audience is searching for.
What if more SEO goals were geared more specifically (like 1-3 keyword phrases) as opposed to 10-15? Do you think that company's internet marketing goals would be better met?
Post a Comment