How to turn Black hat SEO into a White hat approach
(taken from SearchEngineJournal.com)
The SEO industry has seen its share of horrendous grey and black hat approaches for many years. It is truly amazing to me that I still see these spammy approaches being implemented by so called white hat SEO firms. For those of you that don’t know what I am referring to when I say a black hat SEO, here is a link that contains some good information, here. Simply put, white hat SEO is “by the book” or closely following the webmaster guidelines of the major search engines. Black hat SEO is any technique that games or tricks the “system” or search engines to make ranking pages and generating visitors from organic search move faster.
My philosophy is and always has been white hat. I personally believe that is you are building business then it is always good to play it safe and stay white hat. Black hat is a different philosophy (that I do not agree with) but still none the less a different type of philosophy. Some great white hat SEO sources of information that I recommend are: Search Engine Journal, Search Engine Land, SEO Journal and Search Engine Guide.
SEO is a form of inbound marketing and it is important to stress “marketing” is a main ingredient. Search engine optimization is not about (or should not be about) tricks or the latest “thing” it is about creating good quality content, targeting the right relevant keywords for this well written content and driving relevant links to your website over time.
There are hundreds of black hat SEO techniques (many of which I did not cover in this blog post) but these are some of the black hat techniques that I have recently seen and how to change them over to a white hat SEO approach:
Read more . . .
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