IMD405 - Assignment 2 Wk 9 Learning Journal

White Hat SEO Vs. Black Hat SEO... Whats Your Definition?

Author: Joseph Alvini Added: Dec 03, 2009


Okay so i was posed with a question today, by a colleague of mine on the age old debate of white hat vs. black hat SEO. While i will not get into my views on white hat vs. black hat i will say this "Its Common Sense". We are taught growing up the difference between right and wrong... But hold on this is not (at least for most people) a difference between right and wrong but a difference between getting caught and not getting caught. Hmm lets just take a minute to ponder that. We all know - buying links are wrong but how many BIG companies actually do it? Okay i know what the rebuttals would be on that one. You will say that any business must spend money to make money and what's the harm in spending that money on links. right?
Okay I will break this down to you in 4 short words "WE'RE IN GOOGLE'S WORLD".. Yes that's right google's world. This is they're playground. They set the rules. We cannot change them. Maybe we might feel that they are unfair at times. But that is just to bad. There is nothing we can do about it but try to work with it. OR we can try to find other ways to market. Google is not the only search engine out there and SEO is not the only way to promote your site.
Okay i apologize for deferring off topic but i really felt like you needed to hear that...
Back to the subject...
Wikipedia' definition of black hat SEO is as follows: Content spam.
These techniques involve altering the logical view that a search engine has over the page's contents. They all aim at variants of the vector space model for information retrieval on text collections.

Read more: www.webdesign.org